Wags Bakery
The Challenge
Wags Bakery started as a local dog treat shop with a passion for handmade, healthy snacks — but needed a strong brand foundation to expand into retail and e-commerce. The challenge? Create a playful, polished brand that stood out in the saturated pet space and felt trustworthy to both dog owners and retail buyers.
The goal
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Create a visual identity that felt joyful, clean, and premium
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Design packaging that looked retail-ready and shelf-worthy
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Build a Shopify site that could support both product sales and future growth
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Develop messaging that combined heart, humor, and health-conscious appeal
The Result
Wags Bakery now has a consistent brand presence that customers remember and retailers take seriously. With a clear voice, cohesive visuals, and systems in place, they’ve expanded into vendor markets, begun pitching to regional stores, and are positioned to grow into wholesale and subscription sales.
